The tablets may not ever again become so popular among consumers in general, but they are an increasingly important work tool.Apple pointed it at the market by announcing its second iPad Pro model this week. Samsung began selling last week its TabPro Galaxy S, which uses Windows, while Microsoft doubled sales of its tablets Surface to Surface Book, a laptop to which you can remove the board, making tablets. Google has its own Android tablets, the Pixel X.
Unlike previous models, these tablets are used with a physical board and a stylus. That makes them attractive for people who are working either writing a report, drawing or designing something in a graphics application.It is no secret that the tablets are sold less, except for places where there are productivity, said Gary Riding, senior vice president of Samsung, using the term productivity to refer to everything that is not a game.
These devices are more expensive. Many sell for about $ 1,000 or more with accessories. Companies are presented as replacements for the PC and not as devices to watch videos, read books and play games, all these things you can do on your phone.The Surface Pro 3 is much thinner than a laptop, and when it links the board basically have a laptop, said Ryan Hastman, who leaves his Mac laptop in your office when you are traveling, trying to raise money for college Alberta, Canada.
The sale of tablets fell 10% worldwide last year, which generated $ 207 million, and are expected to fall another 6% this year, according to IDC. But selling tablets to which they can attach boards doubled to reach 17 million last year. It is estimated that 64 million will be sold by 2020 and will represent 30% of the tablets market, compared to 8% now.Not everything is negative, said IDC analyst Jitesh Ubrani. Microsoft is selling very well their tablets with coupled boards and everyone is following their footsteps.
In a sense, Apple was a victim of its success after the debut of the iPad in 2010. gizmos caused a sensation when people saw that they could replace laptops. But they are not renewed with the same frequency as the phones. And as phones became larger, many began to wonder to what extent needed tablets.Microsoft broke into that market with a tablets using Windows and was aimed at professionals. Microsoft Surface applications had no games iPad and Android tablets, but had Word, Excel and other Office applications long before that incorporate more entertainment-oriented devices. It also had a USB port and other functions that do not appear in the tablets.
A Microsoft took two years to perfect the product. The Pro 3 was the first Surface with an adjustable base that gives the same flexibility as the laptop screens. And last year's models were the first Surface with Windows 10, which resemble traditional PC much more than the Windows 8 they replaced.Everyone wants a tablets and everyone needs a laptop,said Brian Hall, general manager for Microsoft Surface.You can take the approach that people have to buy one of each or something that satisfies both needs.
The last quarter was the best he has had Surface, where revenue rose 29% and reached 1.350 million.
But Apple does not give up. IDC estimates that sold more than 2 million Ipad Pro in the last quarter, compared with 1.6 million Surface. Apple's advantage is that it has applications designed from the outset for touchscreens and facilities to conserve the battery, unlike other devices that must adapt applications designed for board and mouse.
Apple now offers another option: an iPad Pro 24 centimeters (9.7 inches) with a base price of $ 599, $ 200 cheaper than the original (to which must be added $ 250 for the board and stylus). As have Sambung and Microsoft, Apple tries to capture hundreds of millions of people whose machines Window have at least five years. Apple says that most of their customers used Windows Pro iPad.
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